360° marketing

Client Objectives

Improve brand reach and thought leadership through events

Needed a cost-efficient audience generation program

Accelerate & increase delegate participation through multi-channel audience acquisition strategy

Deliver maximum event ROI

Solution & Business Impact

Defined and identified the target group of ideal customer profiles; database mining, database/account profiling and validation

Multi-channel and personalized outreach through outbound, inbound and digital channels to ‘ PULL’ prospects

Primary interest detection, lead qualification and audience registration through email and telemarketing campaign

Response management and helpdesk management for audience on-boarding

Registered 700+ delegates as per stated deliverables

Client registered 40% increase in registrations as a result of quality data profiling